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How to Choose Best Keywords for Your Blog Posts to Get More Traffic
If you own a website and want to rank your website on google.
The best solution is to optimize website on search engine. The more organic
traffic your website will generate the more it will increase your ranking. Keywords
plays very crucial role and can be the best strategy to optimize your website
or content however it seems to be a difficult task to choose the right keyword.
Keywords and Keyword research
Keyword basically represents what topic you are writing about
and what kind of audience your content is targeting to. Keyword plays a role of
bridge between your content and the right audience. The term that people enter
in search engines to search for a content are Keywords and Keyword research is
the practice of analyzing these words.
So, the question is why we need these Keyword research.
Search engines uses keyword as one of the very important factor to decide
ranking of your website. If you have specified keywords it will help search
engines to identify what your content is all about. Keyword research is the way
to get into the head of your target audience. When you have an idea what kind
of content your audience are looking for you can deliver the content to them.
Another important factor is competing with your competitors.
Research of keywords your competitors are using to target their audience can
actually help you step in their strategy and understand their business. This
can help you rebuild or refine your content.
Keyword Types
- There is multiple approach to classify keywords let us talk about the various types:
- Head keywords which has high search index and are just one or two words long.
- Body keywords with moderate search index and two to third words long.
- Tail keywords with low search index and are basically four or more words long.
It basically means the longer your phrase is the more
specific search results will be with fewer options. Let us take an example:
If you want to search for television and you type
“Television” on Google, you will get thousands of search results However if you
search for “Samsung Television” you will get fewer results like in the count of
hundreds may be. To be more specific if you type in “Samsung television top
model” you will get the results of top model only.
Semantic keywords
Semantic keywords are basically to identify the context of
your content. Let’s say you search for Samsung so, the results will include
everything that includes Samsung could be cell phone, Television or anything
else. Here comes the LSI, Latent Semantic Indexing. This algorithm would
provide relevant results to your keyword. While typing anything in search
engine there are autocomplete suggestions when you type a word or keyword.
These are the Semantic keywords.
Semantic keywords are very effective and is worth investing
time.
How to use Keywords
The sole purpose to use keywords in blogpost is to optimize
your content and there is a separate strategy to do this as well. The places
where you use keywords matters a lot. To get the best results of keywords:
- Your page title should include keyword.
- Your meta description should contain keyword.
- Link of your page should also contain keyword.
- If possible including keywords in headings and subheadings provide good results.
Using too many keywords is not what you need but one with
the quality. Keep a main keyword and research for semantic keywords. Using
keywords shouldn’t affect the readability of your content because that will
hamper viewer’s experience with your website and they won’t like coming back.
